Aligning for Rapid Growth: Executive Insights on Digital Transformation


The global pandemic has ushered in a heightened demand for digital experiences, and businesses need teams to work together to build, iterate and scale digital products faster than ever before.

In this webinar, you’ll learn how multinational company Align Technology, the creator of Invisalign, overcame the challenges of working in silos to achieve its business goals in a highly complex market. Join us for a panel discussion with Kamal Bhandal, VP of global brand and consumer marketing, and Leela Parvathaneni, sr. director, CIO EMEA and global consumer technology, on how their teams are working together to roll out a scalable platform that supports audiences globally.

Key takeaways:

  • How Align launched in 49 markets during Covid-19 — accelerating an 18-month rollout to just 6-8 weeks

  • How to effectively align different roles and responsibilities to build a content model that supports complex content

  • How an agile content platform enables teams to collaborate

Recorded on
15 December 2020
59 minutes
Watch now

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Johanna Hyde
Senior Product Marketing Manager
Kamal Bhandal
VP of Global Brand and Consumer Marketing
Leela Parvathaneni
Sr. Director, CIO EMEA and Global Consumer Technology

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