Use case: Global campaign management
An integrated workflow enables marketers to localize and fine-tune campaigns without additional development.
3x
faster to launch a microsite
Massive content, massive audience
The British Museum is one of the world’s most-visited museums. Its digital team creates interactive, customized experiences to help visitors understand each installation. Behind the scenes, a flexible editing app was customized to meet the needs and preferences of each curation team, letting them bring products to life 300% to 400% faster than before.
Iterate, adapt and adjust—seamlessly
Brands need consistency across campaigns as they deploy content in many locations and platforms. Marketers and product teams use Contentful to localize and fine-tune their campaigns—without requiring a developer to make changes.
Because marketing teams are no longer stuck with using a traditional corporate website platform to spin up new campaigns and marketing initiatives, they are free focus on more important things, like improving engagement across customer segments. Product and marketing teams at large global enterprises, including P&G and BP, use Contentful to speed up workflows, meet rapidly changing business needs, and deliver quantifiable results.
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