About the Optimizely app
⭐️This app is available to customers on an enterprise plan.⭐️
The Optimizely app is a new and simple way to run experiments inside Contentful. It connects your content in Contentful with experiments in Optimizely. Marketers can run more experiments and obtain better insights faster.
- Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
- Allow marketers to be more independent from developers
- Enable marketers to act on results and make a winning variation the new default
- Reduce the amount of manual work needed to set up experiments
Installing this app will:
- Create a new content type called "Variation Container"
- Create "Variation Container" entries
- Read your projects, experiments and variations from Optimizely
- A website powered by Contentful
- An Optimizely Full Stack plan with access to the REST API
- A small proxy that combines data from Contentful and Optimizely (view docs)
- A content type with a reference field