AppDeveloped by Contentful

About the Optimizely app

⭐️This app is available to customers on an enterprise plan.⭐️

The Optimizely app is a new and simple way to run experiments inside Contentful. It connects your content in Contentful with experiments in Optimizely. Marketers can run more experiments and obtain better insights faster.


  • Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
  • Allow marketers to be more independent from developers
  • Enable marketers to act on results and make a winning variation the new default
  • Reduce the amount of manual work needed to set up experiments


Installing this app will:

  • Create a new content type called "Variation Container"
  • Create "Variation Container" entries
  • Read your projects, experiments and variations from Optimizely


  • A website powered by Contentful
  • An Optimizely Full Stack plan with access to the REST API
  • A small proxy that combines data from Contentful and Optimizely (view docs)
  • A content type with a reference field


Optimizely editor

Featured, Marketing

This App can only be installed by space admins. It will be installed in the most recently used space.