About the Optimizely app
Optimizely is a leading feature flagging and experimentation platform. The Optimizely app offers a simple way to run experiments with content, helping you make smarter data-backed decisions. Marketers can optimize content, obtain better insights, and iterate continuously without leaving Contentful.
- Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
- Marketers don’t have to be dependent on developers to lead experimentation
- Reduce the amount of manual work needed to set up experiments
Installing this app will:
- Create a new content type called "Variation Container"
- Create "Variation Container" entries
- Read your projects, experiments and variations from Optimizely
- An Optimizely full stack plan with access to the REST API