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App ∙ Developed by Contentful

About the Optimizely app

Optimizely is a leading feature flagging and experimentation platform. The Optimizely app offers a simple way to run experiments with content, helping you make smarter data-backed decisions. Marketers can optimize content, obtain better insights, and iterate continuously without leaving Contentful.


  • Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
  • Marketers don’t have to be dependent on developers to lead experimentation
  • Reduce the amount of manual work needed to set up experiments


Installing this app will:

  • Create a new content type called "Variation Container"
  • Create "Variation Container" entries
  • Read your projects, experiments and variations from Optimizely


  • An Optimizely full stack plan with access to the REST API


Optimizely editor

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