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Optimizely (Legacy)

App ∙ Developed by Contentful

About the Optimizely Legacy app

The Optimizely app only supports Optimizely's v1 API. This app does not support the latest Optimizely SDK or features like Optimizely Feature Experimentation

Optimizely is a leading feature flagging and experimentation platform. The Optimizely app offers a simple way to run experiments with content, helping you make smarter data-backed decisions. Marketers can optimize content, obtain better insights, and iterate continuously without leaving Contentful.


  • Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
  • Marketers don’t have to be dependent on developers to lead experimentation
  • Reduce the amount of manual work needed to set up experiments


Installing this app will:

  • Create a new content type called "Variation Container"
  • Create "Variation Container" entries
  • Read your projects, experiments and variations from Optimizely


To use this app, you will need:

  • An Optimizely full stack plan with access to the REST API

NB: The Optimizely app is not compatible with Optimizely Full Stack 2.0


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