Contentful Announces Partnership with BigCommerce to Help Customers Ease Adoption of Composable Commerce

August 17, 2023

Contentful is teaming with BigCommerce, a leading open SaaS ecommerce platform, to help brands build personalized shopping experiences. Together, we will enable organizations to seamlessly integrate Contentful with their BigCommerce platform to ease adoption of composable commerce and deliver one-of-a-kind, omnichannel buying experiences tailored to customer needs and preferences. 

Today’s consumer expects a buying experience that is fast, personalized and consistent across channels – even the most loyal customer will quickly turn away from a brand if the experience is lacking. Yet many brands are held back by outdated content systems that lack the flexibility and scalability required to deliver engaging experiences that meet consumer expectations and drive conversion.

Contentful and BigCommerce Increase Conversion and Growth 

The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse in any digital experience. Now, BigCommerce customers can utilize powerful orchestration of their content and messaging across brands, regions, and channels to create seamless shopping experiences at scale. With Contentful and BigCommerce, customers have the flexibility and openness of a composable, API-first approach to deliver best-in-class customer experiences and outpace the competition. 

To help customers get started quickly, an accelerator is available for BigCommerce and Contentful to simplify implementation and reduce time to market. Built by joint partner Orium and Gluo and designed for retail and B2C brands of any size, the accelerator enables organizations to deploy Contentful and BigCommerce with confidence, dependability, and speed. 

“Brands want to deliver unmatched personalization and customer experience across every customer touchpoint, and our partnership with BigCommerce makes it easier for digital teams to deliver on that goal,” said Steve Sloan, CEO of Contentful. “With content as an integral part of a brand’s storefront, businesses can deliver truly engaging experiences at scale.”

Contentful and BigCommerce work together to streamline enterprise ecommerce for companies around the world such as Alyasra Group, HMD Nokia, Kokatat, Vinomofo, and UPLIFT Desk.  

“Our partnership with Contentful further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, Chief Commercial Officer, BigCommerce. “Contentful shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

Contentful will be showcasing the accelerator with BigCommerce at the eTail East conference in Boston on Aug 21-23, 2023 (booth #604). To learn more about the Contentful and BigCommerce partnership, visit

About Contentful’s Partner Ecosystem

Contentful works with both solution and technology partners all over the world to help customers deliver world-class, content-driven digital experiences that support their business goals. In today’s composable landscape, Contentful’s strong partner ecosystem – made up of industry experts from leading agencies and consultancies, as well as other best-in-class technologies – enables organizations to deliver the compelling, personalized experiences that customers demand. 

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. For more information, visit

Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

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