Championing composability: Heap

Rebranding from “scrappy software startup” to “popular platform” isn’t easy but digital insights company Heap accomplished it with composable finesse, swapping its hardcoded  marketing. The result? Heap can now mobilize its own tools and use behavioral data to build optimized, more enjoyable customer experiences. Ben Lempert, Director of Web and Content at Heap shares this story.

Real customers. True stories. Impressive results.

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