Customer stories

Rapha shifts gears to a tech stack that unites customers from the comfort of their own homes


A monolithic ecommerce platform was costly to maintain and lacked unified storage for website and app assets.


Contentful is helping Rapha customers connect with the cycling community and assume content on new products on the go.


weeks to launch.


more browsing sessions.

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Development speed

Speed of development allows for a quick time to market.

Localization features

Localization features streamlines tailoring content to specific regions.

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Modular structure

A modular structure promotes consistency
in design and messaging.