Championing composability: Rapha

When the pandemic hit in 2020, cycling apparel company Rapha dreamed up a new way to connect with customers. Ten weeks later, Rapha Cycling Club (RCC) launched — today it boasts 200,000+ members. What helps Rapha keep its brand and content consistent as it engages customers across channels? Composability. Ben Bodien, Technology Director at Rapha shares this story.

Real customers. True stories. Impressive results.

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