The future of content in an omnichannel world


Companies are always adapting to the changing needs of consumers, and Appnovation and Contentful are leading the effort to understand audience behaviors through extensive user research. We’ve embraced these changes and have embarked on improving short- and long-term content strategies for marketers to optimize their customer journeys.

Join Adweek, Appnovation and Contentful for a discussion of how the atomization and curated distribution of content across all channels can help you build a consumer strategy based on deep engagement, higher value return for your audience and maximum agility for your content across the digital ecosystem.

Recorded on
24 June 2020
54 minutes
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