Customer stories

BMW digitizes showroom sophistication with Contentful

Company size

Large enterprise

Headquarters

EMEA

Industries

Automotive

Challenge

Disjointed, monolithic CMSes made updating dealer websites a cumbersome, resource-heavy task, leading to stale content that failed to bring customers into showrooms.

Outcome

Contentful is enabling BMW to connect with digital customers through on-brand, localized content to drive engagement.

47%

increase in test drive bookings.

61%

increase in “Contact us” submissions.

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Learn more about Contentful’s Composable Content Platform

See how Contentful plays a pivotal role in elevating your company’s creativity
and digital experiences.

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Solutions

Localization features

Localization features streamlines tailoring content to specific regions.

Composable content platform

A composable content platform unifies content across all digital landscape.

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Integrated framework

APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.

Contentful solution partner

TMWX

TMWX is an award-winning digital design & development agency, offering service design, product design and technical build for mobile, tablet, web & conversational UI.