Contentful Roadshow
BMW Customer Spotlight - Fast Forward - London 2022
Recorded on
29 November 2022
Duration
14 minutes
About
A customer spotlight with Claire Ford, Events Manager at BMW of UK and Chris Marsh, Executive Creative Director at Splendid Unlimited. The two discuss the impact of migrating from an old platform to new content model that provided a better user experience for BMW, retailers, and customers.
A very special thank you to Claire Ford and Chris Marsh for joining us!
The Marketer's Guide to Composable Content
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Speakers
Claire Ford
Events & Experiential Manager
BMW UK
Christopher Marsh
Executive Creative Director
Splendid Unlimited
