NewIntroducing Palmata: Contentful's new solution for AI discovery

Automations and Workflows

From draft to live without the tedious tasks

Why waste hours on busywork when your workflows can run themselves? Automate repetitive tasks, keep work moving across teams, and get time back to work on ideas that move the needle.

Editorial workflow diagram showing four steps: German translation, review translation, publish entry, and workflow complete with Slack notification

Imagine your job without the busywork

Scale without stress

Automate reviews, approvals, and routine tasks, so you can keep pace as your teams, content, and campaigns grow.

Never lose momentum

Automate publishing, notifications, and recurring updates so work doesn't stall and launches stay on track.

Stay in control

Built-in checks and approvals help you publish faster while keeping content consistent, compliant, and on brand.

Turn content chaos into coordinated workflows

Kick workflows into high gear with AI Actions

Bring the power of AI directly into your content flows for speed and quality at scale.

  • Generate metadata, alt text, and summaries instantly

  • Run grammar, brand, or compliance checks before publishing

  • Scale global operations with AI-enhanced workflows

Interface showing three AI action cards with icons for metadata generation, brand consistency checking, and content rewriting features

Configure workflows your way

Build workflows around your teams, reviews, and approvals, so every step happens when it should.

  • Define clear review paths that eliminate bottlenecks

  • Keep everyone accountable with visibility into progress

  • Bring reviews, approvals, and publishing into one place instead of juggling email chains and spreadsheets

Workflow history timeline showing three stages: Add content to Marketing review to SEO review to Publish live, with timestamps and profile avatars

Stay aligned with real-time notifications

No more missed handoffs or stalled projects — the right people get looped in at the right time.

  • Alert reviewers automatically when content’s ready

  • Send Slack or email pings to keep launches moving

  • Replace check-ins with built-in accountability

Communication options showing Slack, Microsoft Teams, and Email messaging channels with green status indicators

Accelerate impact with automations

Let the system handle the repetitive steps so your team can focus on the work that matters.

  • Configure flows with triggers, conditions, and actions in minutes

  • Automate publishing, tagging, updates, and more — no code required

  • Turn repetitive work into repeatable processes

Made to make every role shine

Marketers

Ship campaigns without chasing the next step. Automate repetitive tasks, route work to the right people, and keep reviews, approvals, and publishing moving smoothly.

Web teams

Launch faster without losing control. Standardize workflows across regions, maintain consistency and compliance, and cut down manual updates with scheduled automations.

Developers

Empower teams without extra overhead. Replace brittle scripts with no-code automations, connect Slack, Teams, and your existing tools, and let teams automate work without relying on custom builds.

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"We just added Workflows, and it’s made a big improvement. Instead of communicating handoffs via email or Microsoft Teams, we can automate it step by step: The content creator drafts content, then it’s passed to the content master for review, then it goes to AI Actions for translation, then it goes to a local marketer to approve and publish."

Corina Sulzberger

Online Marketing Projects

Bossard

Contentful customers moving faster at scale

Bossard-logo-color

Bossard automates translation for 16 languages with Contentful AI Actions

€27k

saved on translations during replatform

600

translation hours saved during replatform

More ways to succeed with Contentful

No matter your goals, content is the driving force behind business growth. Explore these use cases to make the most out of Contentful’s capabilities.

AI Actions

Create, translate, adapt, and improve content with AI built right into your workflow. AI Actions help teams prepare content for every channel, market, and audience.

    Explore
    Contentful AI Action demo, mouse clicking AI symbol that opens option menu for Rewrite, Translate, SEO keyword optimization, Spelling and grammar checks.

    AI Suggestions

    Empower teams to deliver hyper-personalized experiences effortlessly by delivering the right message to the right audience at the right time.

      Explore
      User interface showing banner experiment and CTA personalization options with AI suggestion buttons in purple