NewIntroducing Palmata: Contentful's new solution for AI discovery

AI Suggestions

Your shortcut to flawless, on-brand experiences

From grammar to audience, tone to targeting, AI Suggestions help improve content, find the audiences that matter most, and uncover new ways to optimize experiences.

An example of AI Suggestions experiment for a personalized banner

AI Suggestions every step of the way

Every detail, perfected

AI Suggestions review for grammar, spelling, formatting, and brand voice, so every message is polished and compliant.

Laser-precise segmentation

Audience Suggestions instantly surface the best-fit audience segments, helping you target with precision and scale personalization.

AI-powered optimization

Experience Suggestions analyze behavior, demographics, and first-party data to deliver the most relevant content to every audience.

Suggestions that improve every experience

Personalization

A smarter way to personalize

Audience Suggestions help you identify the most high-impact segments by analyzing traffic patterns and audience interactions with your content. With AI pointing you to the audiences that matter most, you can focus your campaigns where they’ll have the greatest impact.

    AI Suggestions iconography

    Personalization

    Content that strikes a chord

    AI Variant Generation automatically creates multiple variations of content, making delivering the right message to the right person at the right time absolutely effortless.

      AI Suggestions AB Test personalization example

      Personalization

      Continuous optimization

      With real-time data, marketers can continually improve how they captivate audiences. Experience Suggestions in Contentful makes it easy to tailor experiences that resonate with each segment.

        AI suggestion for Developer Documentation Engagement with a graph and Add audience button

        AI Actions

        Quality and compliance built in

        AI Suggestions review every entry for grammar, spelling, formatting, brand voice, translation accuracy, and even compliance. Review, apply, or dismiss suggestions across one entry or hundreds before publishing.

          AI Suggestion grammar suggestion in action

          AI Actions

          Review by your rules

          Create AI Suggestions that reflect your brand, editorial, or compliance guidelines, empowering every team to launch consistent content across campaigns, markets, and languages.

            AI Suggestions for everyone in your workflow

            Marketing teams

            Launch polished campaigns with confidence. Review content for brand, quality, and compliance, then discover the audiences and experiences most likely to perform.

            Web teams

            Keep every experience improving. Optimize personalized experiences, test new variations, and find opportunities to improve engagement over time.

            Product teams

            Prioritize the experiences that matter most. Identify high-impact audiences, uncover new opportunities, and launch future experiences where they'll have the greatest impact.

            More ways to succeed with Contentful

            No matter your goals, content is the driving force behind business growth. Explore these use cases to make the most out of Contentful’s capabilities.

            AI Actions

            Create, translate, adapt, and improve content with AI built right into your workflow. AI Actions help teams prepare content for every channel, market, and audience.

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              Contentful AI Action demo, mouse clicking AI symbol that opens option menu for Rewrite, Translate, SEO keyword optimization, Spelling and grammar checks.

              Automations

              Save time with workflows that can run themselves. Automate repetitive tasks, keep work moving across teams, and get time back to work on ideas that move the needle.

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