At best, you might be working with a content management system that you hack-and-adapt on the daily –– something that works, but isn’t easy or intuitive. At worst, your CMS might be a failing, distorted mess. Unless you’re a developer that’s running a web page or two (lucky you), there’s a good chance you’re struggling with your CMS.
Why? Because a legacy CMS can’t keep up with the amount of content the market is demanding. And that’s not the only issue: A traditional CMS simply wasn’t created to manage the variety of platforms currently demanded by customers, like apps, wearables, digital signage or immersive websites. Developers are increasingly turning to a new platform to solve their needs: content infrastructure.
Can content infrastructure, and not a CMS, solve the content bottleneck and create a better digital experience? We’ll discuss why we think it will, and give you all of our best resources to help you get started.
Contentful’s content infrastructure is an API-first, modular approach to managing content. It’s both a fully editable backend content repository and a flexible, customizable front end.
Content infrastructure is best used by agile, cross-functional teams who can work on different things simultaneously. That means while you work on the code, your editors and digital teams can be working on the content from a central hub and you’ll never cross wires. This system doesn’t just give you a new and improved workflow, having the content and the code separate also means your content is reusable across all platforms. There is no platform-specific data mixed with your content types.
When talking about content infrastructure it would be remiss to not mention Contentful’s approach to content modeling –– it’s unique! We’ve had to revise traditional content strategy for the simple reason that our content model is incredibly flexible.
Contentful doesn’t assume that your project will fit into a one-size-fits-all model. Creating your own, in the form of content building blocks, means you have the power to make whatever you want. Once you’ve done that, your content pieces are reusable across all digital platforms.
Can content infrastructure scale –– and can you reduce overhead at the same time? What are the most exciting optimizations you can make to your digital products, and what kind of next steps will you need to take to build something great? With content infrastructure, there is a world of possibilities to improve your workflow, security and end product.
If this sounds like what you’ve been looking for, we go into it further in our guide to creating better digital experiences. We’ve listened to feedback from developers all over the world, and are confident you can find what you need here. You’ll learn:
As a copywriter at Contentful, Jo collaborates across our product and customer success teams to help content creators use Contentful and elevate the authoring experience. She's a long-time Contentful power user who knows the web app inside and out.