Create personalized landing pages in 60 seconds with Ninetailed

With all of the information, ads, and content that customers have to sift through online, personalized experiences have become paramount in cutting through the noise. By aligning your website content with your targeting on paid or organic campaigns, personalized landing pages can provide an even more tailored experience and increase the chance of converting visitors. Marketers have long known the benefits that personalization can bring, but the process of creating personalized content hasn’t always been easy. 

As marketers, we know the frustration that many teams face when it comes to personalization: overly technical tools that require hours of tinkering to set up a single page, the need to pull in developers just to personalize a single variable, the list goes on. But it doesn't have to be this way. With the right tool, personalization can be easy – no lengthy configuration, no dev teams, just a straightforward platform that allows marketers to unlock the many benefits of personalization. Here’s how you can use Ninetailed to create personalized landing pages in a minute or less.

Step 1: Set objectives (and metrics – local or global)

To quantify the impact of your personalization, you’ll need to establish objectives and metrics to measure changes in performance. Once you have a goal in mind, you can create or choose from a long list of local or global metrics such as button clicks, conversions, and many more.

Step 2: Segment your audience with AI precision

Create an audience segment depending on who you want to personalize the landing page for. You can start from scratch or pull your existing segments from third-party apps like 6sense, Clearbit, and Hubspot.

Step 3: Audience insights

Analyze the overview of your selected audience segment to see the makeup of that segment, the content they are seeing, along with the performance of past personalizations and experiments.

Step 4: Pick a content type with AI suggestions

Choose the component(s) you want to personalize on your landing page. From author to banner and beyond, there’s no shortage of options.

Step 5: Configure personalization variables in one click with AI

Select your baseline variable, then either choose from existing content as a variant or create your own from scratch.

Step 6: Preview

With one click, you can toggle between your baseline content and your new variant to see how your landing page changes for your audience.

Step 7: Publish

Once you’re satisfied with your personalized landing page, click publish to push it live.

Step 8: Monitor and analyze

After your personalization has gone live, you can navigate to the insights section of that personalization to track performance based on the metrics you’ve set up.

The bottom line

Personalized landing pages are an extremely effective way to connect with your audience and drive more engagement, loyalty, and conversions from your customers. But it can seem a bit daunting if you don’t have the right tools. 

Fortunately, Ninetailed makes it easy to create personalized landing pages in under an hour, and it can all be done within your content platform – no need to configure and learn a new solution.

Whether you want to test different headlines for a new audience, tailor messaging to different segments, or understand how different components perform with different groups, Ninetailed can help you jump-start your personalization journey without the need to pull in your developers.

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