You don’t need another CMS. You need a smarter way to manage content.

Content infrastructure provides both the central hub for creating, editing, and managing your content, and the tools to ship it to every digital platform.

What is content infrastructure?

It makes content composable, flexible and adaptable to any digital product or device.

Here's how:
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Organize

content in a model tailored to your business
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Create

content once, ready to ship everywhere
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Store

100% of your created content in a central hub
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Edit

content without involving your developers
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Govern

roles and permissions to manage your unique team
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Publish

content to any digital product or device
The business benefits are huge. We don't have to spend so many resources now just getting content out. It allows us to use our development resources much more wisely now.

- Xoom

What's the difference between CMS, headless CMS and content infrastructure?

Headless CMS Architecture makes content reusable
Traditional CMS — content management systems — mash up content and formatting for a single purpose, making that content impossible to reuse in other digital products. Headless CMS fixes that problem, keeping content and presentation separate. Unlike headless and decoupled CMSes, where you might struggle to fit your content into predefined categories, content infrastructure lets you create a tailored model from the get-go.
Infrastructure makes content scalable
Content infrastructure has the benefits of headless, but also unifies all of your content in a single, structured repository. Now, you can develop digital products and edit their content simultaneously, and control everything from a unified hub. That's not just headless — that's really smart.
How to get started: Content first, always
Unlike headless and decoupled CMSes, where you might struggle to fit your content into predefined categories, content infrastructure lets you create a tailored model from the get-go. Your content model is purpose-built — it's defined by you, so it perfectly fits your needs.
Head and shoulders above headless
If you're thinking of making the move from traditional CMS to headless CMS, consider a solution that's more trusted by enterprise businesses and more recognized by analysts than any other headless vendor. We're cloud-native, API-first, and loved by digital teams at some of the world's leading brands.

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