White paper

The Modern Website Strategy guide

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The modern website strategy guide

  • Turning your website into a living, evolving software application with the product-centric approach.
  • How content infrastructure lifts the limits of a traditional CMS, and why more companies are choosing the modern tech stack
  • The key technology trends and software practices digital leaders are adopting to product cross-functional, agile product teams.

The modern website doesn’t just inform. It engages, updates, converses and surprises. Treat your website like a product and you’ll reach your customers in a whole new way. With a product-centric approach, your online presence becomes a digital experience with content at the heart. And it’s all made possible with content infrastructure.

  • Reading Time

    Reading Time

    11 pages / 5 minutes

  • Audience


    Perfect for marketers, developers, and CEOs

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"As software takes a central role in modern business models, application delivery capability has become the essential enabler of an organization’s digital business strategy."


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Discover how treating your website like a product helps you reach your customers in a whole new way.