Contentful Meetup

London Community Meetup #10

The one about personalization and testing content in Contentful.
1 October 2019
18:30 CEST
Duration: 3 hours
Contentful Meetup
London, United Kingdom

The one about personalization and testing content in Contentful.


If you are interested in sharing a project with the rest of our community, come speak at one of our meetups. Check out our become a speaker program, and reach out to us if you have any questions.


6:30 PM: Doors open. Get some food and drinks before the talks.

7:00 PM: ⚡️ Diving into how to do experimentation across channels with Optimizely Full Stack and Contentful - David Fateh and Hervé Labas (Contentful)

A quick showcase of the new Optimizely app within Contentful

After 12 years as an engineer, entrepreneur and consultant at Google, Hervé is now leading a Product Management team at Contentful, focused on developer experience and content management.

David is a Software Engineer working on Extensibility and Apps and at Contentful.

7:15 PM: Creating dynamic and personalized content with Contentful and React - Riikka Helkkula (Frosmo)

With React you can create great user experiences, but adding personalization and business rules is tricky.

In this talk Riikka will explain a solution for personalization without duplicating code or content but rather using Frosmo’s rule engine for targeting.

Riikka works as a Platform Training Manager and Contentful expert at Frosmo.

7:45 PM: A/B Testing with Contentful & Google Optimize - Tom Ardern (Bloom & Wild)

Utilising Google Optimize and Contentful, Bloom & Wild are able to A/B test all important ecommerce features and website content.

We'll start our talk with an intro into A/B testing, go into detail on how to we've modelled this in Contentful and together, build a working example.

Tom is a Senior Frontend Developer at Bloom & Wild. He currently enjoys working with Angular, Node and serverless technologies.

8:00 PM: Have some more drinks and food

Learn more about Contentful:

This event has ended


Riikka Helkkula
Platform Training Manager
Tom Ardern
Senior Frontend Developer
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