2019-10-01

London Community Meetup #10

The one about personalization and testing content in Contentful.

Contentful Meetup

October 01, 2019
6:30 PM - 9:30 PM GMT

Bloom&Wild

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Description & schedule

If you are interested in sharing a project with the rest of our community, come speak at one of our meetups. Check out our become a speaker program, and reach out to us if you have any questions.

Schedule

6:30 PM: Doors open. Get some food and drinks before the talks.

7:00 PM: ⚡️[Lightning Talk] Diving into how to do experimentation across channels with Optimizely Full Stack and Contentful - David Fateh and Hervé Labas (Contentful)

A quick showcase of the new Optimizely app within Contentful

After 12 years as an engineer, entrepreneur and consultant at Google, Hervé is now leading a Product Management team at Contentful, focused on developer experience and content management.

David is a Software Engineer working on Extensibility and Apps and at Contentful.

7:15 PM: Creating dynamic and personalized content with Contentful and React - Riikka Helkkula (Frosmo)

With React you can create great user experiences, but adding personalization and business rules is tricky.

In this talk Riikka will explain a solution for personalization without duplicating code or content but rather using Frosmo’s rule engine for targeting.

Riikka works as a Platform Training Manager and Contentful expert at Frosmo.

7:45 PM: A/B Testing with Contentful & Google Optimize - Tom Ardern (Bloom & Wild)

Utilising Google Optimize and Contentful, Bloom & Wild are able to A/B test all important ecommerce features and website content.

We'll start our talk with an intro into A/B testing, go into detail on how to we've modelled this in Contentful and together, build a working example.

Tom is a Senior Frontend Developer at Bloom & Wild. He currently enjoys working with Angular, Node and serverless technologies.

8:00 PM: Have some more drinks and food

Learn more about Contentful:

Loud & clear: Our speakers

Platform Training Manager

Riikka Helkkula

Riikka Helkkula works as a Platform Training Manager and Contentful expert at Frosmo. She’s a former synchronized skater and has been coaching the sport for many years. Now she’s taking her coaching skills and four years of Frosmo experience in use to train customers and partners. She is a curious mind and enjoys experimenting with the capabilities of the Frosmo Platform in creating new solutions for customers.