Community Event

DXperts in Action - How Danone and AKQA built a brand portal and the YoPRO Global site using white labeling and a modular foundation

Recorded on
23 February 2021
45 minutes

Digital experts in any company, brand or team can advocate for solving digital challenges by building solutions that change the way things are done.

DXperts in Action is a peer-to-peer virtual event series built for (and by) a community of digital experts. The series shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences.

To kick off the series in 2021, Danone and AKQA shared how they developed a brand portal and a new brand site using the modular development features of Contentful.

Melanie Gorka, Marcos Mellado and Delphine Desfeux talked about two of their successful digital projects that leveraged the power of Contentful’s content model. For the first project they created a multi-brand portal with assets fed from the AEM DAM that:

  • Allowed each brand to have its own look and feel, while staying consistent to the available modules to display content

  • Gave Danone full freedom over creating new brands without the need of technical assistance from AKQA’s dev team

For the second project they created a branded website for YoPRO by leveraging the existing UX principles of the Activia brand site and:

  • Minimised development effort by taking the Activia code repository as a foundation

  • Kept the core modules used in Activia, while leaving room for future growth

  • The site worked for multiple markets, supported multiple locales, and provided extensive flexibility regarding the different modules included in a page


Recommended for

Digital business leads, contributors and team members. Engineering, Architecture & IT project owners. Product marketers and technical marketing folks.

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Delphine Desfeux
Digital & Media Manager
Melanie Gorka AKQA
Melanie Gorka
UX & Service Design Director
Marcos Mellado AKQA
Marcos Mellado
Tech Lead
Event Partners


AKQA is a leading digital agency, bringing experiences into reality.

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