Dublin Tech Summit Virtual aims to foster stronger cooperation across ecosystems, connect tech communities and develop long-lasting partnerships that will drive innovation and entrepreneurship into a shared future. Contentful CMO Bridget Perry delivered a talk on the event’s Reimagine stage.
Bridget shared some lessons from the disruptors on how to think, act and build with a platform-first approach. While companies have made the beginning steps of transitioning into the digital-first era, the last year has triggered a new societal shift in consumer behaviour. The buffer that allowed brands to move comfortably is now gone, and comprehensive changes centred on digital builders is now necessary to survive.
As direct-to-consumer companies take over more and more market share, consumers' expectations of how they interact with brands have evolved. Learn how these companies are adapting their organizations to move faster and stay engaged with customers whenever and wherever they are — to ultimately thrive in the new economy.