Community Event

DXperts in Action - How HABA, Portaltech Reply and Algolia are creating innovative headless B2B and B2C e-commerce solutions

Recorded on
28 September 2021
53 minutes

Digital experts in any company, brand or team can advocate for solving digital challenges by building solutions that change the way things are done.

DXperts in Action is a peer-to-peer virtual event series built for (and by) a community of digital experts. The series shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences.

For the last 80 years, HABA Family Group, a global multi-brand company, has been developing high-quality, durable products that support age-appropriate child development.

HABA, along with technology partners Portaltech Reply and Algolia, are collaborating on an innovative cloud-based headless e-commerce solution. This platform encompasses multiple brands, countries and target groups within B2B and B2C spaces.

The aim of this project is to deliver great digital experiences for end-users, optimize internal processes and promote stability and scalability at HABA. Along with SAP Commerce Cloud (Spartacus), Algolia and Dynamic Yield, Contentful is a key component of the tech stack used to create these experiences.

Watch this talk with Henrik Fischer, head of customer experience at HABA, Esther Fesenmeier, managing director at Portaltech Reply and David Barth, senior director of technology partners at Algolia, sharing more about this joint project.


11.00 a.m. CEST - Event kickoff

11.05 a.m. CEST - Project spotlight talk by Henrik, Esther and David

11.35 a.m. CEST - Audience Q&A

11.55 a.m. CEST - Event wrap up

Recommended for

Digital business leads, contributors and team members. Engineering, Architecture & IT project owners. Product marketers and technical marketing folks.

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Henrik Fischer
Head of Customer Experience
HABA Family Group
Managing Director, Portaltech Reply Süd GmbH, EMEA
Esther Fesenmeier
Managing Director
Portaltech Reply
David Barth
Sr. Director of Technology Partnerships
Event Partners

Portaltech Reply

Portaltech Reply delivers a consequent customer-centric approach in all digital communication channels.


Algolia is the search-as-a-service platform that enables companies of all sizes to deliver fast and relevant digital experiences that drive real results.

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