Community Event

DXperts in Action: Rapha rides into their digital future with confidence and style

DXperts in Action is an event series that shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences. This month’s DXpert spotlight is on sportswear and lifestyle brand Rapha.
2 December 2021
10:00 GMT / 11:00 CET
Duration: 45 minutes
Community Event
Online

DXperts in Action is an event series that shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences. This month’s DXpert spotlight is on sportswear and lifestyle brand Rapha.

About

Since 2004, Rapha has been on a mission to make the world’s finest cycling clothing. Their product line has redefined comfort, performance, and style for cyclists of all levels - from absolute beginners through to WorldTour professionals. More than just a clothing line, Rapha regularly organises and sponsors unique rides and events. The Rapha Cycling Club was founded in 2015 to bring cyclists together, and today there are more than 20,000 members worldwide. They also launched the Rapha Foundation in 2019 which provides funding to not-for-profit organisations, with the mission of building a better future for the sport by inspiring, empowering and supporting the next generation of racers.

With their growing list of product and community offerings for customers, Rapha needed to invest in a future-focused digital strategy that could take their mobile app and website to the next level while maintaining the beloved customer brand they’d worked to build over the past two decades. 

Join us on Thursday, 2nd December, 10:00 AM – 10:45 AM GMT for a chat with Tom Hutchinson, Head of Mobile, and Ben Bodien, Technology Director, at Rapha to hear firsthand their key learnings from launching successful digital experiences around the world that have turned cyclists of all levels into loyal customers.

Schedule

10:00 AM GMT - Event kickoff

10:05 AM GMT - Rapha story with Ben and Tom

10:30 AM GMT - Q&A with the audience

10:45 AM GMT - Event wrap up

Recommended For

Digital business leads, contributors and team members. Engineering, Architecture & IT project owners. Product marketers and technical marketing folks.

This event has ended

Speakers

Ben Bodien
Technology Director
Rapha
Tom Hutchinson
Head of Mobile
Rapha
Jonathan Jones
Enterprise Account Executive
Contentful
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