DXperts in Action - Veloretti and Ask Phill bring joy to commuting with e-bikes and headless ecommerce

Recorded on
7 April 2022

Digital experts in any company, brand or team can advocate for solving digital challenges by building solutions that change the way things are done.

DXperts in Action is a peer-to-peer virtual event series built for (and by) a community of digital experts. The series shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences.

Designed in Amsterdam and handmade in Europe, Veloretti’s bikes exceed standards and stand the test of time. In 2021, the brand launched its long-awaited e-bike range, Ivy & Ace. The hope was that with this launch and a shiny new platform, the company could expand beyond the Netherlands. Veloretti hired leading digital agency Ask Phill to create an ecommerce site enticing enough to support these international ambitions.

The result was a platform in which Contentful’s content management power complimented Shopify Plus’s backend structure. At this DXperts in Action event, the companies shared more about:

  • The solution they built

  • Why they went headless with Shopify Plus

  • The custom bike-builder they created within Contentful and

  • How headless technology supports international scaling

Recommended for

This event is built for digital business leads, ecommerce managers, content model designers and anyone passionate about retail. Architecture and IT project owners, product marketers and technical marketing folks are also invited.

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Tom Wolters, Veloretti
Tom Wolters
Head of Business and Retail
Martijn Wijsmuller, Ask Phill
Martijn Wijsmuller
Founder and Commercial Director
Ask Phill
Paul Veen, Ask Phill
Paul Veen
Founder and Tech Director
Ask Phill
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