Composable Content & Cocktails: A Gin Tasting Experience
Join us for a composable content and gin-tasting experience hosted by Contentful, commercetools, and Vaimo, where our joint customer, Tarkett, will share insights from launching their direct-to-consumer experience.
Join us for a composable content and gin-tasting experience hosted by Contentful, commercetools, and Vaimo, where our joint customer, Tarkett, will share insights from launching their direct-to-consumer experience.
Welcome to a gin-tasting experience with a twist. From composable cocktails to composable content, this event brings you the best of both worlds! Get an inside look into the gin-making process while sipping on a traditional G&T, followed by a fireside chat with Tarkett and a delicious dinner to cap off the evening.
Fireside chat with Tarkett
Challenges and Opportunities in Establishing D2C Channels
In the evolving business landscape, B2B and B2B2C enterprises increasingly embrace direct-to-consumer (D2C) channels to unlock new growth opportunities and expand their market presence. Yet, the transition between these models presents distinct challenges that need careful navigation.
Join us for an insightful session with Elisabeth Jagevik, Nordic Digital & E-commerce Manager at Tarkett. She will lead us through Tarkett's digital transformation journey, offering valuable insights into their recent journey into D2C. And how Contentful and commercetools fit into their strategy.
Key Takeaways:
Understanding the challenges and opportunities of establishing digital D2C channels
Strategies to address and overcome challenges in the B2B-to-D2C transition
Maximizing the potential of D2C to drive growth and competitive advantage
6:00 pm - Welcome gin cocktail and nibbles at 6 pm. Non-alcoholic beverages are also provided.
6:30 pm - 7:30 pm - We’ll be introduced to the historical account of gin and get an inside look into the gin-making process at Stockholms Distillery. Followed by a guided gin-tasting session featuring four of their gin flavors.
7:30 pm - Speaking session
8:00 pm - Dinner & Networking
Sweden-based retailers, B2B companies looking to add D2C channels or transition into D2C
Speakers
commercetools
