Customer experience and commerce


Ivo Bronsfeld, head of integrations at commercetools, discusses the Contentful App Framework and the commercetools app for Contentful. Learn how joint customers like Bang & Olufsen are able to deliver better customer experiences through hybrid data models for e-commerce, with commercetools providing commerce architecture and Contentful powering page content.

Recorded on
29 October 2020
10 minutes
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Ivo Bronsveld
Head of Integrations

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