Conference
Customer experience and commerce
![video thumbnail for the video with the id teu2jai3ai](https://images.ctfassets.net/fo9twyrwpveg/zpG03uLaebfJrDf7kvjQy/fbf861600f521eb93e608c37f920c11c/FastForward_Twitter-D.png?fm=webp&w=1280&h=720&fit=fill)
Recorded on
29 October 2020
Duration
10 minutes
About
Ivo Bronsfeld, head of integrations at commercetools, discusses the Contentful App Framework and the commercetools app for Contentful. Learn how joint customers like Bang & Olufsen are able to deliver better customer experiences through hybrid data models for e-commerce, with commercetools providing commerce architecture and Contentful powering page content.
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Speakers
![Head of Integrations, Commercetools](https://images.ctfassets.net/fo9twyrwpveg/4e27fiUrWEbJwmpQP5i7jp/5254db92d0051cdba07fbab1926b991c/Ivo_Bronsveld_-_Headshot_-_Ivo_B.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
Ivo Bronsveld
Head of Integrations
commercetools