Webinar

3 keys to mastering personalization:

How TELUS combines people, process and a modern tech stack to optimize digital customer experiences

Managing personalization projects with a multi-vendor tech stack and across many departments can be challenging. Customer-centric organizations overcome these obstacles by making personalization a key component of exceptional digital customer experiences.

Contentful and TELUS team up in this webinar to inspire listeners to get creative with their testing projects and drive real results. You’ll hear first-hand how TELUS delivers omnichannel, personalized content that moves the needle for digital customer experiences.

This webinar covers:

  • How to get started with personalization with multi-vendor tech stacks and cross-functional digital teams
  • Ways to get creative with tests that drive improvements to the digital customer experience
  • Best practices for defining “wins” with testing projects
  • How to leverage personalization initiatives to build internal alignment and a culture committed to change

Watch now

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Speakers

Paul Biggs Headshot

Paul Biggs

Director, Product Marketing,
Contentful

Bilal Khan Headshot

Bilal Khan

Senior Program Manager, Data & Analytics,
TELUS

Sonia Kapur Headshot

Sonia Kapur

Personalization Strategist,
TELUS

Anne Booth Headshot

Anne Booth

Content Manager, Personalization & Analytics,
TELUS

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