Three keys to mastering personalization

Recorded on
June 13, 2019
60 minutes

Managing personalization projects with a multi-vendor tech stack and across many departments can be challenging. Customer-centric organizations overcome these obstacles by making personalization a key component of exceptional digital customer experiences.

Contentful and TELUS team up in this webinar to inspire listeners to get creative with their testing projects and drive real results. You’ll hear firsthand how TELUS delivers omnichannel, personalized content that moves the needle for digital customer experiences.

This webinar covers:

  • How to get started with personalization with multi-vendor tech stacks and cross-functional digital teams

  • Ways to get creative with tests that drive improvements to the digital customer experience

  • Best practices for defining “wins” with testing projects

  • How to leverage personalization initiatives to build internal alignment and a culture committed to change

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Paul Biggs
Director, Product Marketing,
Bilal Khan
Senior Program Manager, Data & Analytics,
Sonia Kapur
Personalization Strategist,
Anne Booth
Content Manager, Personalization & Analytics,

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