Agile personalization: how to build tailored customer experiences


Need to deliver personalized customer experiences at a fraction of the cost and in half the time?

Marketing teams that excel at personalization exhibit a number of common qualities: they use best-of-breed tools rather than all-inclusive suites, focus on decoding visitor intents rather than harvesting data, and nurture agile creators instead of outsourcing technical capabilities.

Drawing on his decade-long experience with large-scale personalization implementations, Uniform CEO and Co-Founder Lars Petersen explains how the technical landscape is shifting. He’ll discuss the behaviors of successful teams and share tips on improving your personalization capabilities.

Key takeaways:

  • Understand the evolution of personalization tools from integrated suites to standalone engines

  • Learn about personalization delivery models (server-side vs. client-side, static vs. dynamic, edge vs. origin)

  • See how to define an effective personalization workflow and implement it in a best-of-breed stack

  • Select from a list of quick-start scenarios to add personalization capabilities to your existing projects

Recorded on
April 13, 2021
58 minutes
Watch now

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


Artas Bartas
Senior Product Marketing Manager
Lars Birkholm Petersen
CEO & Co-Founder
Webinar Partners


Uniform enables you to add personalized experiences that increase engagement & delight your visitors

Contentful top picks

How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle