Agile personalization: how to build tailored customer experiences
Need to deliver personalized customer experiences at a fraction of the cost and in half the time?
Marketing teams that excel at personalization exhibit a number of common qualities: they use best-of-breed tools rather than all-inclusive suites, focus on decoding visitor intents rather than harvesting data, and nurture agile creators instead of outsourcing technical capabilities.
Drawing on his decade-long experience with large-scale personalization implementations, Uniform CEO and Co-Founder Lars Petersen explains how the technical landscape is shifting. He’ll discuss the behaviors of successful teams and share tips on improving your personalization capabilities.
Understand the evolution of personalization tools from integrated suites to standalone engines
Learn about personalization delivery models (server-side vs. client-side, static vs. dynamic, edge vs. origin)
See how to define an effective personalization workflow and implement it in a best-of-breed stack
Select from a list of quick-start scenarios to add personalization capabilities to your existing projects