Agile personalization: how to build tailored customer experiences
![video thumbnail for the video with the id 9nn0dl066n](https://images.ctfassets.net/fo9twyrwpveg/3kbQao0jbbajHyRBi9OvsF/e4f9092eff7d379f3843e363429565f9/Reg_Page_Video_Image.png?fm=webp&w=1280&h=720&fit=fill)
Need to deliver personalized customer experiences at a fraction of the cost and in half the time?
Marketing teams that excel at personalization exhibit a number of common qualities: they use best-of-breed tools rather than all-inclusive suites, focus on decoding visitor intents rather than harvesting data, and nurture agile creators instead of outsourcing technical capabilities.
Drawing on his decade-long experience with large-scale personalization implementations, Uniform CEO and Co-Founder Lars Petersen explains how the technical landscape is shifting. He’ll discuss the behaviors of successful teams and share tips on improving your personalization capabilities.
Key takeaways:
Understand the evolution of personalization tools from integrated suites to standalone engines
Learn about personalization delivery models (server-side vs. client-side, static vs. dynamic, edge vs. origin)
See how to define an effective personalization workflow and implement it in a best-of-breed stack
Select from a list of quick-start scenarios to add personalization capabilities to your existing projects
Speakers
![Artas Bartas](https://images.ctfassets.net/fo9twyrwpveg/Mz79H7MbqUIyCssUOAuyk/05c6d598c8306904ac65c5ff6acc5085/artas-bartas-avatar-picture.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
![Lars Birkholm Petersen](https://images.ctfassets.net/fo9twyrwpveg/7pakR1z6xu3VOF5irhhkuh/f4ce6b967cfb9f58654e99b9d003b254/lars_birkholm_petersen.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)