Agile personalization: how to build tailored customer experiences

Recorded on
April 13, 2021

Need to deliver personalized customer experiences at a fraction of the cost and in half the time?

Marketing teams that excel at personalization exhibit a number of common qualities: they use best-of-breed tools rather than all-inclusive suites, focus on decoding visitor intents rather than harvesting data, and nurture agile creators instead of outsourcing technical capabilities.

Drawing on his decade-long experience with large-scale personalization implementations, Uniform CEO and Co-Founder Lars Petersen explains how the technical landscape is shifting. He’ll discuss the behaviors of successful teams and share tips on improving your personalization capabilities.

Key takeaways:

  • Understand the evolution of personalization tools from integrated suites to standalone engines

  • Learn about personalization delivery models (server-side vs. client-side, static vs. dynamic, edge vs. origin)

  • See how to define an effective personalization workflow and implement it in a best-of-breed stack

  • Select from a list of quick-start scenarios to add personalization capabilities to your existing projects

The seven dimensions of scale
Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale


Artas Bartas
Artas Bartas
Senior Product Marketing Manager
Lars Birkholm Petersen
Lars Birkholm Petersen
CEO & Co-Founder
Webinar Partners


Uniform enables you to add personalized experiences that increase engagement & delight your visitors

Contentful top picks

Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle remove