Content intelligence strategy: build a practice for competitive differentiation
During a recent webinar collaboration with market research firm Forrester, guest speaker Nick Barber, senior Analyst at Forrester, and Mark Demeny, head of content management strategy at Contentful, shared market insights and best practices on how breaking down content gives companies a competitive edge in delivering personalized, omnichannel experiences.
This report summarizes a question-and-answer exchange between Mark and Nick on their key insights. This quick read will give you tips on how to build your ideal tech stack and organizational structure to gain a competitive edge and how to orchestrate content using context and customer data.
Start atomizing your content to stand out from the crowd
Brands are pressed to deliver customer experiences that span a spectrum of digital mandates; only digital leaders with the most differentiated approach will succeed. Read the Q&A report here to learn how you can stand out.