Publish once, sell everywhere: Content modeling for agile ecommerce

Delivering relevant and engaging digital experiences is key for retailers to stay competitive, especially as consumer shopping habits shift online amidst the Covid-19 pandemic. But as businesses create more content to keep up with customers across touchpoints and devices, shipping content updates can be a slow and repetitive process. This limits a business’ ability to operate at speed and scale.

So how can retailers manage content more efficiently to drive ecommerce sales? The key lies in a well-structured content model that makes it easy to repackage and repurpose content across any channel. Follow this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to implement a successful content strategy that drives online sales and improves overall customer experience.

Key takeaways:

• What content modeling is and isn't

• How to break a product page up into structured data

• How to build a content model with Contentful 

• How to optimize your content model for omnichannel delivery