Publish once, sell everywhere: Content modeling for agile ecommerce
![video thumbnail for the video with the id 5jwxv6ulad](https://images.ctfassets.net/fo9twyrwpveg/46Z7ymITyJRab3FqCVr10x/7add5551aa24ad1b8814a743d39a4562/Publish_once__sell_everywhere_graphics_Reg_Page_Video_Image.png?fm=webp&w=1280&h=720&fit=fill)
Delivering relevant and engaging digital experiences is key for retailers to stay competitive, especially as consumer shopping habits shift online amidst the Covid-19 pandemic. But as businesses create more content to keep up with customers across touchpoints and devices, shipping content updates can be a slow and repetitive process. This limits a business’ ability to operate at speed and scale.
So how can retailers manage content more efficiently to drive ecommerce sales? The key lies in a well-structured content model that makes it easy to repackage and repurpose content across any channel. Follow this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to implement a successful content strategy that drives online sales and improves overall customer experience.
Key takeaways:
What content modeling is and isn't
How to break a product page up into structured data
How to build a content model with Contentful
How to optimize your content model for omnichannel delivery
Speakers
![ServiceTitan roadshow speaker](https://images.ctfassets.net/fo9twyrwpveg/5ERT1Bn5QSNNOVaiffXRBk/d9be84784a6b0d1d22f7c41403d0ca03/speaker_square_marcelo_lewin.jpg?fit=thumb&f=top&w=350&h=350&fm=jpg)
![Johanna Hyde](https://images.ctfassets.net/fo9twyrwpveg/2ixDpQQuPVlGnHFiAzRqfX/ef3ee13bb54b26f402c417b725fa11bb/Intercom_Headshots_Johanna.png?fit=thumb&f=top&w=350&h=350&fm=jpg)