Webinar

Publish once, sell everywhere: Content modeling for agile ecommerce

Keeping up with customers across touchpoints and devices is a necessity for driving online sales. Join this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to build a well-structured content model that makes it easy to repackage and repurpose content across any channel.
September 30, 2020
8:00 AM - 9:00 AM PDT / 17:00 - 18:00 CEST
Online Webinar
About

Delivering relevant and engaging digital experiences is key for retailers to stay competitive, especially as consumer shopping habits shift online amidst the Covid-19 pandemic. But as businesses create more content to keep up with customers across touchpoints and devices, shipping content updates can be a slow and repetitive process. This limits a business’ ability to operate at speed and scale.

So how can retailers manage content more efficiently to drive ecommerce sales? The key lies in a well-structured content model that makes it easy to repackage and repurpose content across any channel. Join this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to implement a successful content strategy that drives online sales and improves overall customer experience.

Key takeaways:

  • What content modeling is and isn't

  • How to break a product page up into structured data

  • How to build a content model with Contentful 

  • How to optimize your content model for omnichannel delivery

Register now

Speakers

Marcelo Lewin
Senior Content Solutions Architect
Johanna Hyde
Senior Product Marketing Manager

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