Publish once, sell everywhere: Content modeling for agile ecommerce


Delivering relevant and engaging digital experiences is key for retailers to stay competitive, especially as consumer shopping habits shift online amidst the Covid-19 pandemic. But as businesses create more content to keep up with customers across touchpoints and devices, shipping content updates can be a slow and repetitive process. This limits a business’ ability to operate at speed and scale.

So how can retailers manage content more efficiently to drive ecommerce sales? The key lies in a well-structured content model that makes it easy to repackage and repurpose content across any channel. Follow this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to implement a successful content strategy that drives online sales and improves overall customer experience.

Key takeaways:

  • What content modeling is and isn't

  • How to break a product page up into structured data

  • How to build a content model with Contentful 

  • How to optimize your content model for omnichannel delivery

Publish once, sell everywhere: Content modeling for agile ecommerce
Recorded on
30 September 2020
58 minutes
Watch now

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


ServiceTitan roadshow speaker
Marcelo Lewin
Senior Content Solutions Architect
Johanna Hyde
Johanna Hyde
Senior Product Marketing Manager

Contentful top picks

Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle