Publish once, sell everywhere: Content modeling for agile ecommerce

Recorded on
September 30, 2020
58 minutes

Delivering relevant and engaging digital experiences is key for retailers to stay competitive, especially as consumer shopping habits shift online amidst the Covid-19 pandemic. But as businesses create more content to keep up with customers across touchpoints and devices, shipping content updates can be a slow and repetitive process. This limits a business’ ability to operate at speed and scale.

So how can retailers manage content more efficiently to drive ecommerce sales? The key lies in a well-structured content model that makes it easy to repackage and repurpose content across any channel. Follow this workshop with Sr. Content Solutions Architect Marcelo Lewin to learn how to implement a successful content strategy that drives online sales and improves overall customer experience.

Key takeaways:

  • What content modeling is and isn't

  • How to break a product page up into structured data

  • How to build a content model with Contentful 

  • How to optimize your content model for omnichannel delivery

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Marcelo Lewin
Senior Content Solutions Architect
Johanna Hyde
Senior Product Marketing Manager

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