In recent years, content marketing and digital content creation has become vital to an organization’s success. Its popularity has transformed businesses and team structures while introducing a new wave of operational complexities. “Content marketing” is not a complete description of what editorial teams do anymore because so much of their time is consumed by operations. Unfortunately, legacy CMS solutions cannot meet the demands of this huge jump in complexity.
Luckily, there’s a new approach: content operations—the set of processes for strategically planning, distributing and analyzing content.
Research shows that up to 53 percent of an editor’s time is spent on content operations. It’s time to free your content marketers to do what they do best.