White Paper

Content operations for editorial teams

What's inside

Download this report to learn how content operations can reduce inefficiencies and boost your editorial team’s productivity.

You will learn:

  • An introduction to content operations and how to distinguish it from content marketing and content strategy.

  • The specific tasks that fall under a content operations role and how content operations can significantly increase the value and reach of what you’re already producing.

  • How content infrastructure makes content operations much easier to implement and run.

  • A guide to bringing content operations to your team or business, including how to hire or allocate the perfect person/s for the role.

Content marketing and content creation has become vital to an organization’s success and has brought on a tidal wave of operational challenges that cannot be solved by legacy CMSes. Luckily, there’s a new approach: content operations — the set of processes for strategically planning, distributing and analyzing content.

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