Report

The digital innovation gap

What's inside

In the industry’s largest ever survey of CMS users, we found a gap between where businesses are and where they need to be to meet customer expectations:

  • 82% of business leaders say digital capabilities are directly tied to revenue, but two-thirds are worried that they’re falling behind competitors.

  • 72% of digital leaders believe their CMS is capable of managing omnichannel content, but only 34% of content creators agree.

  • 70% of respondents say their software ecosystems are growing and they need API-first platforms that allow them to use a broad range of systems and components. Yet only 36% are currently using API-first solutions. 

Staying competitive in the digital-first era hinges on building, launching and iterating on new digital products and experiences faster. Next-generation tools that empower builders to unify content and workflows across channels are key to accelerating digital efforts in a scalable, repeatable way.

Read the full report to get insights into the digital innovation gap and how the right tools enable teams to build faster and accelerate speed to market.

Read the report
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