From zero to localization hero:

How SumUp scaled their global content strategy & tips for getting started

Join the conversation and learn from localization expert David Pillon, Content Management & Localization Team Lead at SumUp, as he shares how changing up their content management approach and collaborating with Smartling and Contentful helped SumUp to expand into 31 countries and 21 languages across more than 10 communication channels.

Key takeaways:

  • The three best practices for building scalable global content strategies
  • How localization can help solve real-world business challenges
  • The benefits of using a connector for global content implementation

David will be joined by CK Khandekar and Anthony Polisenso, product marketers at Smartling and Contentful, to demo Smartling’s Contentful connector and share how Contentful can help scale your global content strategy.

  • Duration


    40 minutes

  • Recording date

    Recording date

    October 23, 2019

Watch now


David Pillon Headshot

David Pillon

Content Management & Localization Team Lead,

CK Khandekar Headshot

CK Khandekar

Sr. Product Marketing Manager,

Anthony Polisenso Headshot

Anthony Polisenso

Sr. Product Marketing Manager,

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