How to turn a content mess into your greatest asset
Adding new CMSes and tools to serve each new channel is no longer a viable strategy. Disconnected systems slow enterprises down and make it hard to deliver omnichannel digital experiences at scale. The myriad of platforms and tools that underpinned brands’ success with early digital products have come back to haunt them in the form of digital sprawl.
To compete, enterprises need to adopt modern platforms that connect with a broad range of systems and facilitate the flow and management of large volumes of content. These extensible, API-first platforms empower organizations to build custom tech stacks.
In this paper, we’ll discuss how closed, monolithic systems have led to digital sprawl. We’ll talk about the impact of diverse content on digital customer experiences, and we’ll take a deeper dive into the next generation of API-first tools that are helping digital leaders transition from siloed legacy systems to an integrated ecosystem of tools that offer the agility you need to deliver omnichannel digital experiences.
Download your copy of Is digital sprawl diluting your brand? to learn more.