Exploring digital platforms and MACH architecture series: Kin + Carta


At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, Steve Shaw, Technical Director at Kin + Carta, discusses why the customer journey starts with global marketing and localization. More specifically, he shares:

  • How organizations are seeing greater demand in digital and how those that respond capitalize on emerging markets

  • The importance of clear governance and workflows when dealing with multilingual content

  • How Contentful supports cross-functional teams and streamlines content authoring

Recorded on
November 11, 2020
44 minutes
Watch the interview

By submitting the form, you agree to our Terms of Service and acknowledge our Privacy Policy.


Andrew Kumar
Director of Platform Strategy
Steve Shaw
Technical Director
Kin + Carta Europe
Webinar Partners

Kin + Carta

Contentful top picks

How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Whitepaper: The modern website strategy guide
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle