Exploring digital platforms and MACH architecture series: Kin + Carta
At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.
During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.
In this episode, Steve Shaw, Technical Director at Kin + Carta, discusses why the customer journey starts with global marketing and localization. More specifically, he shares:
How organizations are seeing greater demand in digital and how those that respond capitalize on emerging markets
The importance of clear governance and workflows when dealing with multilingual content
How Contentful supports cross-functional teams and streamlines content authoring