Learn the secrets to creating a unified, bold brand experience
Relevance: Customers want personalized content available across devices. Marketers need to be able to target content by device, location and user preferences to create effective personalized experiences.
Consistency: Every customer touchpoint needs to add to the brand experience. Customers don’t care who manages different products, regions or channels. They expect a unified voice that conveys a clear brand identity.
Creativity: Attention spans are short. To keep customers engaged, marketers need to deliver experiences that are unique and unexpected. This means freeing up resources from less impactful work so that marketers can focus on new ideas.
Speed to market: Customers are constantly looking for the latest new thing. If your brand can’t deliver on a new trend quickly, another brand is just a few clicks away. Marketers need workflows and tools that empower them to respond to market trends fast.
Research shows that people see anywhere from 4,000 - 10,000 ads a day on average. Now, more than ever, marketers need to cut through the noise and deliver brand experiences that stand out and boldly deliver their message. Content is the foundation of your brand, yet common content management and distribution challenges create roadblocks for marketers.
In this guide, you’ll learn what makes a brand experience memorable, get strategies to improve each aspect of your brand and learn how to pull everything together into a unified brand experience that amplifies your voice. You’ll learn how content infrastructure removes these roadblocks and see how Contentful customers use content infrastructure to streamline workflows, increase productivity and empower marketers to deliver innovative brand experiences faster.
Building better brand experiences means modernizing how you manage content. Streamline your content operations and make every piece of content work harder for your brand. That way, marketers spend less time managing content and more time using content to build memorable digital experiences that convert customers.
Content is the foundation of your brand. How you structure that content affects how you deliver it to customers. An agile content platform is the future — content should be able to flow seamlessly from creation to endpoint, without the limitations of traditional CMSes.
Download the strategy guide to learn more.