How Alpro, Appnovation and Contentful implemented a multimarket, multilingual content strategy


Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. This platform will be deployed in 30 different regional markets. The ultimate goal was to deliver a website that is easier to manage internally with optimized UX for their end-users.

In this webinar recording, you will learn about the approach Contentful, Appnovation and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content platform to scale and grow into different channels.

Recorded on
May 5, 2020
48 minutes
Watch now


Piet-Hein van Drie
Managing Director, Belgium
Ralph Urmel
International Digital Experience Manager
Mark Demeny
Director of Content Management Strategy

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