2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it). So how do you keep your marketing human? Timely? Secure? And when ‘what customers want’ shifts with every new government announcement, how can brands possibly keep up?
In this BIMA roundtable sponsored by Contentful and led by our Director of Content Management Strategy Mark Demeny, we explore how content needs to reshape the customer experience.
Host: Mark Demeny, Director of Content Management Strategy, Contentful
Andrew Dunbar General Manager EMEA, Appnovation
Claire Robinson, Customer Experience Director, Kin+Carta
Kaustav Bhattacharya, CTO, Coheasus
Eleanor Drew, Associate Director Content Strategy, EPAM
Ross Sleight, CSO, Somo
Rebecca Bezzina, SVP, Managing Director, R/GA
Sam Kelly, Managing Partner, AKQA
Anyone wanting to learn more about recent changes in customer experience and how to prepare for an uncertain future.