Parachute Home's ecommerce tech stack secrets for modernizing and scaling


Parachute Home knows there’s no place like home and nothing better than a great customer experience — evidenced by the brand’s impeccably-designed furniture, decor, and bedding sold on its outstanding digital platform. As Parachute grew to become a leader in ecommerce, its team rose to the occasion.

In this webinar, Parachute Home shares how it provided developers with an open charter to source industry-leading platforms to boost site performance, unlock value, and encourage innovation in the name of delighting browsers and buyers. The brand also shares how these technologies supported scalable, efficient workflows that led to exponential growth.

Watch us deep dive into why Contentful and Vercel were a no-brainer for Parachute as they scaled and modernized their ecommerce site and workflows. We explore the nuances of transitioning to a modern tech stack and how it helped Parachute to: 

  • Increase site speed by 60% in one month 

  • Personalize customer experiences 

  • Streamline merchandising and developer workflows

  • Attract and retain top-notch developer talent 

  • Create a scalable foundation for growth and innovation

Recorded on
April 20, 2022
48 minutes
Watch now

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Suzanne Aldrich
Director of Sales Engineering
Neel Rao
Principal Software Architect
Johanna Hyde
Senior Product Marketing Manager
Webinar Partners


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