Exploring digital platforms and MACH architecture series: Phase2


At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, Terry Stephenson, Managing Director, Commercial at Phase2, discusses how centralized knowledge management drives valuable CX, retention, and advocacy. Specifically, he goes over:

  • How a centralized knowledge base helps rapidly growing companies deliver high-value content faster

  • How a headless, microservice-oriented web architecture provides flexibility to content, communication, and connectivity in support of scaling

  • The importance of investing in a knowledge base that is equipped to serve friction-free, localized, integrated content to customers

Recorded on
February 11, 2022
Watch the interview


Terry Stephenson
Terry Stephenson
Managing Director, Commercial
Andrew Kumar, VP Customer Solutions, Uniform
Andrew Kumar
VP, Customer Solutions
Webinar Partners


Contentful top picks

Whitepaper - The seven dimensions of scale
How technology choices affect your ability to scale
Whitepaper: The ultimate guide to headless CMS
Thinking of going headless? Here's what you need to know
Build a better tech stack with modern services
How Contentful changes the game
add-circle arrow-right remove style-two-pin-marker subtract-circle remove