The 10 maxims of successful corporate narratives
Three challenges faced by creators and owners of corporate narratives
Today, every business is in the storytelling business. Brands that use the channels at their disposal to fuel customer interest and build long-term engagement will fare far better than those depending on traditional methods with heavy reliance on paid promotion.
Three challenges faced by creators and owners of corporate narratives
Transparency
Companies today live in glass houses and need to be open about mistakes, realizing that trying to hide them from the public will only work for so long.
Engagement
Companies and their brand managers need to accept that they’re no longer the only voice in the conversation and must share narratives that put the voices of their customers front and center.
Proactivity
It’s no longer enough to share the same message on multiple channels and wait for the sales to roll in. By skillfully orchestrating all of their channels, brands can make beautiful music that draws customers in and creates loyalty.
Create storyworlds that inspire
Designing content and executing digital experiences that captivate and engage audiences is no easy feat, but it’s the best way to rise above the competition and make a lasting impression on audiences.
