The 10 maxims of successful corporate narratives
Today, every business is in the storytelling business. Brands that use the channels at their disposal to fuel customer interest and build long-term engagement will fare far better than those depending on traditional methods with heavy reliance on paid promotion.
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Three challenges faced by creators and owners of corporate narratives
Create storyworlds that inspire
Designing content and executing digital experiences that captivate and engage audiences is no easy feat, but it’s the best way to rise above the competition and make a lasting impression on audiences.
