The Art and Science of Content
What's inside
What do Disney, Procter & Gamble, Patagonia, and Redbull have in common? Besides being household names, these successful businesses grew, not just by expanding their offerings — but by building out entire brand story worlds, deepening their engagement with customers.
These are just a few of the customer examples presented in, “The Art and Science of Content,” the companion downloadable to Contentful’s first-ever documentary, “The New Art of Storytelling.” This resource expands upon ideas presented in the film, showcasing why content is a brand’s most valuable asset and how composable content stretches that content further by structuring it for reuse and delivery to any number of digital touchpoints for maximum customer reach.
Key takeaways:
Find out how recognized brands scaled by building out new content over products
Discover the three pillars that hold up brand story worlds
Learn how composable content supports omnichannel storytelling while improving go-to-market speed and team creativity
