By Taylor Gilbert, on Oct 16, 2018

Contentful responds to market shift with new partner program

Contentful is supplementing its best-in-category technology offerings with a new program of complimentary agency and implementation partners. Partners can help customers navigate their digital transformation journey and deliver projects faster than ever.

The new Solutions Partner Program focuses on agencies and consultancies that enhance how organizations deliver digital experiences. Contentful's content infrastructure is a core component of modular-based architectures, which not only help customers push products and experiences out faster, but also give them a leg up in an omni-channel world.

Contentful's partner program empowers a network of agencies and consultancies to deliver tailored services to our growing customer ecosystem. It will recognize partners that are doing the best work with Contentful and champion them to our customers, and grow the content infrastructure market.

Our ultimate goal: Give all Contentful customers access to trusted experts that can help them build and deliver projects on Contentful.

Responding to demand

We’re making this shift because it’s what the market demands. In recent years, our customer base has steadily expanded from smaller projects to large-scale, digital transformation initiatives in some of the largest enterprises in the world.

Contentful is recognized as a core piece of infrastructure that supports every customer or employee product and experience. This evolution has been driven by the massive market shift in the way digital products and websites are created, away from legacy CMS solutions and toward infrastructure stacks.

With our new partner program, enterprises will get all of the help they need to fulfill their digital objectives. Today, ten of the 11 leading agencies in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies are Contentful partners or customers, including R/GA, AKQA and Publicis.Sapient.

We solve our customers’ biggest concerns by combining partners who are industry experts with Contentful’s solutions. For example:

  • Technology solution consulting: “How should I think about incorporating Contentful into the rest of my technology stack across my organization?”
  • Content model consulting: “How should I set up and maintain my content model to take advantage of Contentful's ability to make content reusable?”
  • Implementation: “How do I migrate from my old solution to Contentful in the least painful way, while avoiding the pitfalls of complex migrations and still focusing on our end customers?”
  • Change management: “How do I enable my organization to adopt and utilize Contentful easily?”
  • Ongoing or adhoc content and front-end services: “I just need more developers to get through this cycle, and they need to know Contentful: Do you have any partners that can help me staff up?”

Speeding up digital transformation

Enterprises are adopting Contentful for one of two primary reasons. Either customers just getting started with Contentful want to build amazing digital products, or they have already built projects and are looking for organizational transformation where every experience is powered by Contentful.

Legacy CMS solutions are no longer optimal. Their one-size-fits-all approach leaves enterprises struggling with bloated solutions that do everything but nothing very well. Instead, enterprises that need to ship products fast and meet customers where they are want an all-star stack of technology providers and partners that deliver exactly what they need.

With our partners, enterprises can access trusted advisors to help them realize their digital potential with less risk and at greater speed.

Enterprises won’t have to acquire new and hard-to-find talent, because the best talent is within our partner network. Whether enterprises are looking for a partner to help with a single project, a complete transformation or even a partner by region, we’ll have one to recommend.

By relying on Contentful and partners, enterprises can concentrate on what they do best and leave content management to the experts.

Partners also benefit

Our partners get streamlined partner sandbox accounts with the ability to start developing immediately. This is a huge step beyond legacy CMSes, where there is no such thing as rapid prototyping.

Partners will also be eligible to market with Contentful, get assistance with business planning and internal organization, and potential access to client introductions.

To help customers get the most out of Contentful as quickly as possible, we advise customers to get started with Contentful in one of three ways: via a customer-driven implementation, a customer and partner-driven implementation, or a partner-driven implementation. In any of these scenarios, Contentful’s customer success organization will be part of the team. We’re already hard at work on a certification program, and partners will be divided into five classes:

  • Power: The highest level of Contentful's partner program, Power Partners, have the most experience building large digital projects with Contentful. They can be trusted with any Contentful project, no matter how complex.
  • Premier: Premier partners have done three or more full-feature implementations with Contentful and are on their way to becoming a Power Partner.
  • Professional: Professional partners have executed at least one full-feature implementation of Contentful.
  • Strategic Industry: These are leaders in a specialized field, such as content modeling or custom web apps.
  • Community: Community partners that are just getting started with Contentful and may specialize in smaller Contentful-related projects.

Driving change

Contentful is powering transitions from legacy CMS to content infrastructure. With our new partner program, this transition will occur faster than ever.

Our global network of partners is dedicated to making customers successful, accelerating speed to value and empowering teams through content services. We look forward to helping our customers find the right solutions and partners that enable them to unlock their organization’s full value—today and in the future.

Forrester Inc. agrees. Download a copy of the Forrester WaveTM to read more about Contentful's success.

Taylor Gilbert
San Francisco, USA

Director of Partnerships at Contentful