Limitless possibilities to build your shoppers journey
As two of the earliest members of the MACH® (Microservice-based, API-first, Cloud-native and Headless) Alliance, commercetools (a MACH Alliance founder) and Contentful (member since 2021), are helping 60+ brands like Bang & Olufsen, Danone, Swarovski, and Moonpig, realize the full potential of composable commerce with incremental transformation that proves immediate ROI along the way.
Brands look to commercetools and Contentful to:
Build the most modern technology stack
that enables the future of commerce, giving brands freedom and flexibility with a wide ecosystem of continually evolving technologies to meet changing business needs.
Deliver lightning-fast commerce experiences
that move at the speed of customer demand while differentiating from the competition.
Maximize flexibility with a truly composable commerce and content solution
that can adapt to any channel, meet any need, and work for any team.
The commercetools app lets editors easily add a product and/or a product category directly from their commercetools account and reference it in Contentful entries. Products and categories can be previewed via the Contentful web app, simplifying workflows for content editors. This enables them to use the latest products and categories across retail sites and experiences.