Black Friday runs on Contentful

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December 23, 2019


For many people, Black Friday is about finding the perfect present for that hard-to-buy-for relative. And by “many people,” I mean millions of people. Black Friday is the busiest shopping day of the year. Online shopping hit a record of $5.4 billion sales, according to Adobe Analytics. That’s 22.3% more than 2018. And Black Friday turned into Black Weekend this year: online sales surpassed $4 billion on Thanksgiving and $9.4 billion on Cyber Monday, up 19.7% from 2018.

Contentful kept hundreds of those ecommerce sites running without a hitch.

The globe’s biggest brands rely on Contentful to keep their customers happy, and the weekend of Black Friday was no exception. Our customers sold more than any other weekend in 2019, and our infrastructure rose to the challenge.

On Nov. 29 alone, Contentful transferred 51.89 Terabytes in images, far more than the 10 Terabytes transferred on an average day.

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421.2 million CDA andGraphQL requests were made, which is almost 100 million more than the 333.9 million on an average day. 138 million of those requests came from Europe and 240 million from North America. That’s about 4,773 API requests per second and 624 MB per second in images served.

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Even with these increases, the response time of our Content Delivery API remained nearly the same. Thanks to our CDN and auto scaling, customers experienced their favorite digital experiences — and bought that perfect gift — a quickly as they normally do.

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We’ve been managing Black Friday for years now, and Contentful has a reputation for helping companies work smoothly at scale. Only two of our clients checked in with us about protocol before the rush. They spoke with Contentful experts, who are on call around the world to answer your questions, even during the holiday season. Contentful has you covered — you can sit back and watch the numbers roll in.

Contact Contentful to learn more about our premium accounts.

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