If you’re a manager of a team of editors, or an editor yourself, it won’t come as a surprise that research shows editors spend over half of their time on content operations. That’s a lot of time that could be spent creating high quality content which drives the business forward.
Content operations is a term to describe the set of processes, people and technologies for strategically planning, distributing and analyzing content. These operations are increasingly becoming a core requirement for content teams.
As an editor or manager, you’ll recognize content operations in your daily work as uploading content, updating, editing, distribution and governance. This was a very reasonable set of tasks in the early days of content marketing; posting one or two blog posts a week wasn’t a big drain on your time. Now, with huge amounts of content being created to engage keen audiences, these tasks have taken over.