Introduction
Livi Connect was developed by Livi, in direct response to the coronavirus pandemic to help alleviate pressure on national health care systems in Europe, who were facing an unprecedented challenge. They had the technology and expertise to solve the issue of healthcare professionals not being able to see their patients face to face and wanted to add immediate capacity to Europe’s healthcare systems, ensuring patients could continue to access medical advice even whilst at home.
In March 2020, Livi decided to put all of its energy behind Livi Connect, rolling it out to 11 countries in just four weeks. By the end of March, the free video consultation service was available in Sweden, Norway, Denmark, Germany, France, Italy, Spain, Portugal, the United Kingdom, Canada and the USA. Every country site is published in the local language.
Contentful was a crucial piece of this rapid and successful launch. Livi (also known as Kry in Sweden, Norway and Germany) had adopted Contentful many months before the pandemic, and their preparedness with the content platform helped expand their website across all of their five markets in Livi’s reach.
“The fact that we were already using Contentful meant we could launch Livi Connect immediately in 10 languages,” says Veronica Ginman, a software engineer at Livi. “We could translate and keep track of everything, even with things changing all the time.”
Contentful’s modular structure and categorization system enables content creators to quickly build a website that’s customized for a specific region, without the involvement of software developers. Translation and localization of Livi Connect for each new country was accomplished with the help of Lokalise, an application that integrates with Contentful.
Adoption of Livi Connect has been rapid – and gratifying. Dr. Vanessa Lynch, a Brighton, England-based NHS doctor using Livi’s digital platform to consult with patients, says, “With a quarter of doctors now off sick or self-isolating, video appointments have been an effective way for me to continue to provide quality healthcare to patients safely and efficiently, whilst ensuring I stay fit and well to help the NHS cope with a strained workforce. As a retired doctor, it allows me to do my bit safely from home, without a risk to myself or my patients.”
Livi Connect enables health practitioners to treat patients while mitigating the risk of COVID-19 infection. “We worked hard to get the product into as many hands as possible, which helped us understand how to improve so we could scale to serve the needs of our health practitioners and their patients,” says Asra Abdul Hadi, head of marketing at Livi Connect. “We’ve seen tremendous results in adoption and use.”
