Broadcasting Tatari’s message with a new brand and content management system

Company Size

160

Year Founded

2016

Headquarters

San Francisco, CA

More

time available now for engineers to work on core product

Better

brand consistency across sites

Fast

content publish time due to reusable modules
Plan Type
Team
Share Case Study

Main Challenges

  • Editorial staff often needed engineering colleagues to help with web page layout and publishing new pages

  • Marketers could not move as quickly as they needed to

  • Engineers were often pulled away from working on Tatari’s core product in order to help their marketing colleagues

Solutions

  • Editorial staff can now publish landing pages and rich content — including third-party scripts and embedded code — without help from engineering colleagues

  • Engineering staff have more time to work on Tatari’s core product

  • Editorial staff can build new content quickly and rely on reusable modules. This keeps both brand and user experience consistent across the website.

Project Story

When Tatari, a data and analytics company focused on measuring the effectiveness of TV ads, decided it was time to rebrand, they needed a CMS that would enable easy publishing on the website while maintaining consistent brand identity and user experience.

A flexible, customizable content platform was a game changer for Tatari. Before, they relied on a legacy system whose content models were hardwired into the website. Tatari’s editorial team regularly had to ask engineering colleagues to troubleshoot layout issues and publish new pages. This dependency slowed down the editorial team and pulled engineering away from its work on Tatari’s core product and service offerings.

The company hired Last Rev to develop a publishing platform that editors could control themselves without help from the engineering team.

"Our Contentful implementation has allowed us to publish rich content across our site, plus launch landing pages and new blog posts without support from engineering."
- Amit Sharan, vice president of marketing , Tatari

Last Rev chose Contentful to meet Tatari’s requirements. With its modular system and accessible user interface, Contentful gives Tatari editors the ability to manage website content and layout, and to publish rich content like animations without any technical help from the engineering team. Editors can create unique layouts, animations and new sections for the website as quickly as they need to, independent of technical staff. This has given time back to Tatari’s engineers; now their full focus is on the company’s platform.

With the first phase of Contentful implementation having proved successful, Tatari is planning to use the CMS for its internal communications as well, including help pages, notifications and more.

"Contentful fit into our current engineering stack effortlessly, which made the migration easy."
- Kris Neuharth, manager , software engineering

As a data and analytics company that enables and encourages its clients to experiment, Tatari is commiting to experimentation on its own site. Contentful’s integration with Optimizely makes A/B testing and reporting easy, right from the Contentful user interface.

"Our Prismic implementation wasn’t built with our marketing team in mind. Last Rev’s Contentful implementation allows the Tatari marketing team to keep their focus without our support, which is a huge win for us."
- Kris Neuharth, manager , software engineering

Learn more

If your team would like to decouple content, design and development to move faster and be more innovative, download our eBook: Breaking the Content Bottleneck.

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