Customer stories

Tatari broadcasts a new brand message

Company size

Small business

Headquarters

North America

Industries

Media & Telecommunications

Use-case

Localization

Websites

Challenge

A legacy CMS required developer support to publish new content or adjust layouts, pulling engineers away from high-impact projects.

Outcome

Contentful is helping Tatari increase content production while enhancing brand consistency and opportunities for optimization.

Learn more about Contentful

See how Contentful plays a pivotal role in elevating company-wide creativity and digital experiences.

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Solutions

Localization features

Localization features streamlines tailoring content to specific regions.

Modular structure

A modular structure promotes consistency in design and messaging.

Integrated framework

APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.

Contentful solution partner

Last Rev

With over 15 years of experience, we build easy-to-use solutions that fit business goals.

Details

Introduction

When Tatari, a data and analytics company focused on measuring the effectiveness of TV ads, decided it was time to rebrand, they needed a CMS that would enable easy publishing on the website while maintaining consistent brand identity and user experience.

A flexible, customizable content platform was a game changer for Tatari. Before, they relied on a legacy system whose content models were hardwired into the website. Tatari’s editorial team regularly had to ask engineering colleagues to troubleshoot layout issues and publish new pages. This dependency slowed down the editorial team and pulled engineering away from its work on Tatari’s core product and service offerings.

The company hired Last Rev to develop a publishing platform that editors could control themselves without help from the engineering team.

"Our Contentful implementation has allowed us to publish rich content across our site, plus launch landing pages and new blog posts without support from engineering."

Amit Sharan

Vice President of Marketing

Tatari

"Contentful maintains one of the largest partner networks in the headless category, with agencies, integrators, and certified partners supporting global deployments."

IDC MarketScape

Worldwide AI-Enabled Headless Content Management Systems 2025 Vendor Assessment

Last Rev chose Contentful to meet Tatari’s requirements. With its modular system and accessible user interface, Contentful gives Tatari editors the ability to manage website content and layout, and to publish rich content like animations without any technical help from the engineering team. Editors can create unique layouts, animations, and new sections for the website as quickly as they need to, independent of technical staff. This has given time back to Tatari’s engineers; now their full focus is on the company’s platform.

With the first phase of Contentful implementation having proved successful, Tatari is planning to use the CMS for its internal communications as well, including help pages, notifications, and more.

"Contentful fit into our current engineering stack effortlessly, which made the migration easy."

Kris Neuharth

Manager, Software Engineering

As a data and analytics company that enables and encourages its clients to experiment, Tatari is commiting to experimentation on its own site. Contentful’s integration with Optimizely makes A/B testing and reporting easy, right from the Contentful user interface.

"Our Prismic implementation wasn’t built with our marketing team in mind. Last Rev’s Contentful implementation allows the Tatari marketing team to keep their focus without our support, which is a huge win for us."

Amit Sharan

Vice President of Marketing

Tatari

Learn more

If your team would like to decouple content, design, and development to move faster and be more innovative, download our eBook: Breaking the Content Bottleneck.